All around packaging
Here you can learn a little about packaging in general:
Under This & That you will get information about the different functions of the packaging such as:
- Bearing function
- Loading and transport function
- Sales packaging as an advertising medium
Under Materials from A to Z you will find information about the materials we use.
"Many products, especially food, cannot be stored, distributed or sold without packaging. Packaging forms a logistical unit (unit load, see Glossary of Logistics) from one or more product units and thus supports logistics and retail processes. To do this, it must fulfil various functions:
The main purpose of packaging is to protect the goods themselves from environmental influences, damage, contamination and loss of quantity. In addition, the packaging also protects people from injuries caused by sharp-edged goods, pointed or poisonous objects. Furthermore, the means of transport, the environment and the other goods are protected, e.g. from damage caused by leaking liquids. Another aspect is the preservation of food, for example through airtight packaging. Aseptic filling techniques, sterile filling or protective gas (or vacuum packaging) are common methods.
Every good is stored and transferred several times from the time of production to the time of use or consumption. Thus, storage is possible at the manufacturer's or importer's, at the wholesaler's or retailer's, at the forwarder's or warehouse keeper's as well as at the consumer's. With the help of suitable packaging, goods can be stored more easily, safely and quickly.
Loading and transport function:
During transport, the packaging should prevent the goods from being exposed to excessive stress. This can be done by multiple protection (carton + pallet). In addition, standardised packaging leads to a smaller space requirement on the means of transport. Standardisation can even go so far that the dimensions of the packaging (e.g. pallets or pallet cages) are exactly matched to the dimensions of the means of transport, thus leading to optimum utilisation of the means of transport and speeding up the loading and unloading process. These circumstances are mapped in the DPR model.
Sales packaging as an advertising medium:
The sales packaging allows the buyer to recognise the product, be it by the name, the logo, the colour or the shape of the packaging. Attractive sales packaging promotes sales, thereby increasing sales and attracting new customers. The sales packaging often conveys the first and decisive impression.
Sales packaging as an aid to streamlining the sales process
The self-service system could only achieve its upswing through modern packaging methods. At the meat counter, for example, there is no need to weigh and pack the desired goods if they have been previously packed, weighed and labelled and are now available for self-service."